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About Earl Advisory

Led by experienced accountant, Justin Earl, Earl Advisory was formed to offer clients a more personalised accounting experience.

Originally from the Waikato, after leaving Matamata College Justin graduated with a law degree from Otago University in 2005. He spent the next three years in Argentina, playing rugby and learning Spanish. 

On his return to New Zealand he cut his teeth in the accounting sector, working for Xero’s Customer Care Team. As a result he is now an expert in Xero accounting software.

Justin then gained his Qualified Chartered Accountant qualification in Wellington. He worked as an accountant at Curtis McLean and then progressed to a Senior Consultant at Deloitte. After meeting his English wife and the arrival of his eldest son, Justin made the move to the UK to practise and manage a varied client base, which gave him invaluable overseas accounting experience. 

His decade of experience cemented his desire to create his own practice that offered clients a more personalised accounting experience. Justin returned to the beautiful Bay of Plenty in late 2020 with his wife and two young sons, and subsequently Earl Advisory was born. 

Outside of work, Justin enjoys playing cricket for Mount Maunganui Cricket Club’s Second XI, and coaching the junior team, as well as watching his sons play rugby for the local Mount teams. In the winter months he braves the cold for a weekly swim in the Pacific, but is yet to persuade his family to join him. 

Justin works with businesses in the trades, professional services/consultancy, and manufacturing sectors. He also has significant experience with investments in property, equities, and managed portfolios and is available to provide Xero training. 

Justin Earl portrait taken in Tauranga CBD.

Earl Advisory is led by Justin Earl.

I felt the enjoyment, care of people and spirit had been draining out of professional services for a while. That email and mobile phones, bare financial targets and increasingly scarce time had turned the experience for both the advisor and the client to something quite, well… uninspiring.

So I decided to stop talking about how accounting firms should be run and I something about it… I started my own!

No matter what service you’re using you are connected to all assistance, expertise and value available through my wider networks.

Justin Earl portrait taken in Tauranga CBD.

Why partner with Earl Advisory?

A Personalised, Quality Service

The aim of Earl Advisory is to provide high quality and personalised accounting services and advice. If you want to know your accountant well and be assured of a quality service, Earl Advisory is for you. 

Proudly Local, Globally Experienced

Our Matamata origins and big-city commercial experience gives us local context and a broader knowledge base to draw from.

Capped Client List

We keep our client list limited so you can always rely on getting our full attention.

Carbon Conscious

We are leading the way to assist businesses reduce how much carbon they emit. 

Our Values


The very foundation of Earl Neill was built on a belief that people must always come first. We’re committed to strong, open and authentic working relationships built on mutual respect and trust. We celebrate success, share failures, and support others journeys.


We’re 100% transparent in everything we do, and if we say we’ll do something we will. When we mess up, we own up, straight away. We don’t avoid difficult conversations, and we’re comfortable being challenged.

Committed to Excellence

Earl Neill is committed to business excellence. We adhere to best practice, we’re detail focussed and we’re consistent. We hold ourselves accountable to deliver our clients the highest level of professional and personal performance.

Get in contact to
see how we can help.

Justin Earl
Chartered Accountant

+64 21 709 048

Postal Address
PO Box 4287
Mount Maunganui South 3149

Physical Address
Gordon Road, Mount Maunganui, 3116